Social Media Tips for Musicians

As promised, ‘So What’ attendees, here are the notes, (with a marketing, self-promotion focus):

I can’t recall where I’ve got all the info from, but would like to thank the Internet and bloggers who helped me collate this info for you. 

Blogging for Musicians

Recommended free blogs to use are blogger and wordpress

Pros

A platform for your band/group to talk to your fans (demonstrated by comments function – sometimes the discussions here are more interesting then the blog post itself)
Can meet new/potential fans through search engines – so make sure you tag your blog posts for good SEO

You can build contacts in your sector
Enables you to establish yourself as an expert in your field, niche or work.
Your blog gives the public direct access to you (bar phone/face to face).
Document education projects, (images can be of hands/instruments to protect vulnerable adults).

Can be used as a reflective tool, build up an online portfolio
Initially free to use (once you decide to add more bells and whistles a cost is incurred, not expensive)
Can sell your music on the space/include audio etc.Cons:

You need oodles of motivation
Readers of your blog won’t necessarily comment, lurkers are rife
You should blog at least once a week (but you can be creative with that, you don’t necessarily need lots of text),

there’s not right or wrong, I certainly don’t blog that often

Time consuming, when you’d rather be writing music & securing gigs

Examples of blog posts which have lots of comments, creating dialogue with your readers:

My naively written blog post on community arts (accidentally got a lot of readers and comments. Think there was a link on CIB), be careful what you broadcast!
Jeremy Hunt message Created in Brum
Competition  for Created in Brum

Twitter:

A microblogging site, it’s all about real time, knowing what is being talked about right now, like Facebook status updates but more advanced

Some people still use it like that, twitter is different things to many people, but you can utilise it in different ways (and get a lot out of it)

A nice blog post written by music industry top thinker Andrew Dubber

Search engine for twitter (community music results) and music education

One of my favourite twitter usages is by this bakery in Shoreditch, clever marketing!

Pros

A Powerful Tool for Obtaining Information
Re-enforce Your Brand
Marketing Opportunities
Networking Opportunities
Drive Traffic to Your Website – be careful, you don’t want to sound too corporate
Cons

140 character limit

If your readers aren’t online they can miss what you are promoting/discussing

Twitter love:

Twitter basics

How to on reply/twitter mentions for conversation, quite succinct

What is twitter? It’s still being defined

Audioboo.fm

“Social audio sharing site – mobile web application that lets you share audio to online audiences’.

Audioboo.fm is a online app that allows you to record 5 mins of audio and upload it in a short space time, your ‘boos’ then appear in chronological order. When you record and upload your audio file, you can include you can geo-tag (include your whereabouts) like a journalist working from location. You can also post your latest boos on your blog and comment on other people’s boos. You can also upload to itunes and have your own podcast channel.

Pros:

Geo-tagging function, your audience can see exactly where you have submitted your audio
You can use audio boos to replace text blog posts
Can update fans straight after gigs, more personalised fun way to interact with your audience
No limit to the amount of audio boos you can upload

Cons

Restriction on audio time (5 mins)

Flickr

Flickr is primarily a photo-sharing community, owned by Yahoo! You can embed photos into other sites, like your blogs, use it as a search engine, find images you like and use (permission granting).

Useful/Pros

Tapping into a large photo sharing community (that you can potentially market)
Lets you display the best, relevant photographs to advertise what you do
Actively participate in the Flickr community. Find groups relevant to your business and join them
Tag your photographs with terms that are relevant to your work. Provide a link to your Flickr account on your website

Directed for the performing musician:

Facebook And ReverbNation’s MyBand

With MyBand, you can upload, host, & stream your music, create mailing lists, showcase videos, etc.

Bandcamp

You can sell your music virtually here, wen you create a Bandcamp page, you can create virtual albums, not just individual songs. Bandcamp provides useful tools for downloads, selling music online, and more.

Tips for bands

How musicians are using social media

Cool stuff/Other stuff:

Soundcloud – more artists are opting to use this, snubbing our aged friend mysphere.

Showmehowtoplay

Twiturm.com – lets you to share your music with fans and followers on twitter.

Locals who blog about doing music stuff:

Chris Mapster

Scott Evans

Robin and the Friendly Fire Crew

Elixir – local promoters who aim to introduce their listeners to new artists relevant to their music policy

Local alternative music venue

Me

Reggae promoter and DJ



2 views shared on this article. Join in...

  1. Scott Evans says:

    Cheers for the love y’all!

  2. Matt Spire says:

    Some good information… everything seems so fractured still, though.. there doesn’t appear to be many ‘standards’ out there for the consumption of music yet. Which is great, that there aren’t only one or two outlets, but with the mystery of how to distribute or listen anymore, trying to get fans is a lot like scratching lotto tickets… a little bit of money here or there and it feels like you’re at best breaking even.

Leave a Reply

Your email address will not be published. Required fields are marked *

Comment

You may use these tags : <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>