Shameless Self-Promotion?

One for the freelancers;  a great blog post by Nathan Hangen about shameless self-promotion. The most memorable bit of advice I’ve taken away is:

“The reason that self-promotion works and self-adulation doesn’t is because self-promotion is the art of spreading ideas, concepts, and a greater vision. Self-adulation is just the promotion of accomplishments, deeds that have already been done.

When you promote ideas, you give people something to cheer for. You give people a cause to support. People, in many ways, are selfish. They promote the things that make them feel good. Your accomplishments aren’t likely to make them feel good, but your ideas do.

Your ideas might inspire hope, thought, or action . . . but as a general rule, good ideas inspire something.”

I also liked his comparison of Mohammed Ali and Mike Tyson; both phenomenal boxers, yet greater disparity in self-promotion, artistic vision. Who’s the most memorable….?

So, this year my aim is to be more Mohammed Ali-esque in self-promotion, my business will benefit from the marketing department being either sacked or given loads of encouragement. I think I’ll do a bit of both, sack the self-adulating half and pep talk the shy part.

“He who is not courageous enough to take risks will accomplish nothing in life.” Mohammed Ali.

4 thoughts on “Shameless Self-Promotion?

  1. Anna says:

    Really like this post Bobbie, and the link to the ideas page is really helpful. Given me a couple of ideas of things to get stuck into this winter.

  2. Nathan Hangen says:

    I’m glad I saw this today, as it led me to another great musician.

    We’re always looking for great talent to feature at and on Soundtrackster, hit me up!


  3. Sally Minogue says:

    Hi Bobbie – just trying to get in touch – the website is amazing!Saw Jon recently after a long gap and he looked you up on t’internet, and sent me your website. x Sally

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