I could see the appeal- small, sexy gadget, lets you load mp3s relatively easily and tries hard to mimic the operations of a turntable. It boasts EQ effects such as reverb and lets you change the pitch relatively easily.
Yet I still found it troublesome, I didn’t like having to raise or lower the side button to change the pitch and for various effects.
The sound quality wasn’t bad at all, but for me what will always see vinyl as THE winner is its tangibility and warm sound. Possibly a dated view, but I shall always be a vinyl purist. (I hope I don’t eat my words in the future!)